Constantly increasing sales in a travel company is the
number one focus of any travel agency manager. The competition is rough and plentiful – and new
travel agencies are popping up as you’re reading this. Every one of those
agencies is fighting for their piece of the cake, every one of those agencies
would like to be selling more than they currently are.
Unfortunately, many of them lose focus while fighting for
their fair share of customers, and instead of winning new travelers over to
their agency, they forget who they are doing it for.
We’re bringing you 5 tips you can use to keep the
customer in focus, increase sales in your travel agency or tour
operator business, and build a reputation that will help you book more
trips.
1. Highlight the benefits of your product
Instead of trying to compete with your competitors, focus
on pointing out the unique benefits of your service. Ask your existing,
satisfied customers for a review, highlighting all the positive aspects of the
experience they’ve had with your agency.
Most satisfied customers won’t hesitate to give a
testimonial – some might even be glad to. Post it proudly on your company’s
website and watch as you attract new potential clients.
2. Engage with customers on social media
Travelers of all age groups are using social media networks,
where they talk about travel products, share experiences, or express their
preferences.
Use images, videos, questions or statuses to spark
conversation and motivate potential clients to follow you. Listening to
their comments and receiving feedback helps you create better-tailored trips
and packages.
3. Upsell products – provide an experience
Suggesting additional products on top of a standard
package is the most straightforward method of increasing your revenue per
customer. For example, if your customer is going on a city tour of Madrid,
offer lunch and dinner options to go along with it.
On the other hand, an observatory tour operator who offers
private telescope viewing sessions might offer a glass of wine and tapas
prior to the viewing to make the experience more romantic for a couple who
booked it.
Explore and test to find out what your customers want,
and use travel agency software to easily track and manage special
offers and complementary products.
4. Package travel components into unique travel products
Combine different products into a unique travel
experience. Create a package and try to offer a better price by
selling hotel, flight, and activity together. This way, your customers get a
fuller travel experience, and you have the opportunity to sell more services and travel items than if you were selling them individually.
But with many incoming inquiries, the process of creating a
package has to be quick and simple. With the help of a tour operator
software, creating a tour or a package is completed in just a few steps.
5. Find a travel niche market
One way to be a successful travel company is
to establish your business in a niche market. The travel niche doesn’t
need to be complicated or rare – but the more unique it is, the better. Niche
travel means you are selling something that no one else sells, and that your
product is different in some way.
That can mean you’re specializing in a certain demographic
area, like organizing trips for senior French couples, a type of travel – like
hiking through the mountains off the beaten path or doing trips only for one
particular destination. This type of segmentation is rising in popularity as
the competition rises significantly, too.
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